The publication of the annual results is a good opportunity to take stock of the intense leasing activity carried out in 2023, with the inauguration of the project that breathed new life into Officine Storiche in Livorno, the completion of the restyling of Portogrande in the Marche region and the start of work to renovate the Centro Leonardo in Imola. The work of letting and re-marketing existing spaces, along with sound marketing initiatives, contributed to a 4.3% increase in the sales of IGD’s Italian mall retailers. Footfalls were up 4.5% against 2022. We discussed these results with Laura Poggi, IGD’s Leasing, Marketing and CSR Director.

The inauguration of Officine Storiche in Livorno on 14 September 2023 marks not only IGD’s completion of the biggest development project in its pipeline, but also the conclusion of the significant work done on marketing aimed at giving life to an ample and complex structure that once housed the city’s historic boatyards. We spoke with Laura Poggi, IGD’s Leasing, Marketing and CSR Director, about the main results achieved recently and the next appointments on the agenda.

The work focused on remodeling the spaces created by reducing the size of the hypermarket in order to increase the appeal of the shopping centers and enhance the merchandise mix continued.

We asked Laura Poggi, IGD’s Leasing, Marketing and CSR Director, a few questions in order to learn more about the work done and the results achieved specifically at La Torre, which today is more appealing thanks to the new positioning of the hypermarket (more convenience oriented), three medium-sized stores and the introduction of new brands and merchandise.

In this interview of Laura Poggi, IGD’s Director of the Commercial Department, Marketing and CSR, we’ll take a closer look at IGD’s Italian portfolio and the leasing activities carried out in 2022.

As a result of the agreement with Coop announced on April 21st, broad scope initiatives were born which are currently taking shape. In this column we are going to talk about IGD’s strong commitment to this project and the tools that will be used to augment footfalls and tenants’ sales by asking Francesco Soldi, IGD’s Director of Marketing and CSR a few questions.

Despite the difficult scenario, the performance of IGD’s operational metrics looks promising with the portfolio’s occupancy showing improvement against the first quarter and retailers’ sales back to pre-pandemic levels thanks to very “targeted” shopping which has resulted in an increase of 17% in the average ticket compared to June 2019. Behind these results is the tireless work of IGD’s commercial team.

Let’s take a look at what has been done and the progress underway by asking Laura Poggi, IGD’s Director of the Commercial Department, Marketing and CSR, a few questions.

Over the last few weeks IGD has defined an important co-marketing project with Coop Alleanza 3.0 and signed 31 agreements with agencies that will develop omnichannel marketing strategies for the individual shopping centers.

Let’s look closer at the goals of these initiatives in an interview with both Roberto Zoia and Laura Poggi, who in IGD act as Director of Asset Management, Development and Network Management and Director of the Commercial Department, Marketing and CSR, respectively.

The work done to ensure that each shopping center keeps up with the new consumer trends and the needs of the catchment areas, is combined with a rethinking of the layouts, as well as a new marketing strategy which leverages on the opportunities that digitalization provides. Let’s find out more by speaking with Laura Poggi who, as of 1 January was appointed Director of the Commercial Department, Marketing and CSR, after already spending several years in IGD as head of leasing.

IGD is seeing clear signs of recovery in the sales of the mall retailers. In the meantime, the digital marketing project is taking on an increasingly more precise form, as is the Next Steps project which focuses on new ways to understand shoppers changing preferences. Let’s learn more about these topics from Daniele Cabuli, Chief Operating Officer, who will provide us with an updated picture as to what his team is doing and the phenomenon that are emerging.

In the last edition of IGD News&Views we presented the launch of the project Next Steps, focused on finding new solutions for shopping centers during the phase after the lifting of the pandemic restrictions. Our conversation with Daniele Cabuli, Chief Operating Officer, and Laura Poggi, Head of Leasing, therefore, continues. They will update us on the work they have done to manage the relationships with the retailers during this delicate exit phase and change the merchandise offered at IGD’s centers.