IGD signs a commercial agreement with MiniMax Discount in Romania

Igd will include food products designed to the meet the needs of local customers in four of Winmarkt’s shopping centers

Igd Siiq, one of the key players in the Italian retail real estate sector and listed on the Star segment of the Italian Stock Exchange, and MiniMAX Discount, an important Romanian chain involved in the distribution of food products, signed an agreement based on which between the end of July and the middle of September 2009 MiniMAX Discount supermarkets will be opened in four of the 15 shopping centers that Igd Siiq purchased in Romania in Spring 2008. MiniMAX is already a well known presence in 19 medium sized Romanian cities.

“This partnership – Claudio Albertini, Igd Siiq’s Chief Executive Officer declared – represents a new, important step forward in the strategy to commercially reposition Winmarkt’s portfolio; it, in fact, confirms our desire to focus on increasing the offer of food products which materialized, in part, last March with the Carrefour agreement based on which we are proceeding with the integration of three Carrefour Express in as many Winmarkt centers.”

“Thanks to the presence of MiniMAX Discount – Albertini continued – we can count on a range of choice products at competitive prices, which meet the needs of local customers given their central location in cities, like the ones that are part of this agreement, where the population’s average income is limited.”

The commercial agreement involves the cities of Vaslui, Braila, Buzau and Tulcea: in the first three the supermarkets will be located in the lower floors which were previously occupied by Domo electronics which, following the partnership agreement signed with Igd last April, now occupies a larger area on upper floors. The MiniMAX in Tulcea, rather, will be found on the ground floor which has been completely redesigned.  The four new MiniMAX Discount points of sale cover an average surface area of  approximately 900 m².

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