Over the last few years, the pandemic has accelerated a few pre-existing macro-tends which caused a shift in consumer behavior and the approach to shopping.
Moving forward shopping centers will have to adapt to these trends by developing new formats, providing new services and including new brands that come to market.
Shopping centers are changing in order to provide many reasons to visit which, in addition to shopping, include quality restaurants, co-working spaces, sports facilities and medical centers with a view to becoming veritable service hubs for the local community.ù
Technology also allows for greater understanding of consumers, which means that dialogue with consumers and making them feel part of what is happening in the shopping center is key, as is effectively targeting personalized message and promotions.
ESG factors are, therefore, increasingly a driver of our strategy.
We have adapted our strategy to these trends, focusing our Business Plan on preparing our assets for future challenges in order to make them even more attractive and ensure longevity.
Consequently, we will work on changing the physical spaces, on renewing the merchandising mix, as well as digitalization, taking steps to develop omnichannelism together with our tenants. We will also move forward with our commitment to energy efficiency and reducing the overall carbon footprint of our activities.
