The transformation that made the La Torre Shopping Center in Palermo more attractive
The work focused on remodeling the spaces created by reducing the size of the hypermarket in order to increase the appeal of the shopping centers and enhance the merchandise mix continued.
We asked Laura Poggi, IGD’s Leasing, Marketing and CSR Director, a few questions in order to learn more about the work done and the results achieved specifically at La Torre, which today is more appealing thanks to the new positioning of the hypermarket (more convenience oriented), three medium-sized stores and the introduction of new brands and merchandise.