Focus on new consumer trends, to make the most of what shopping centers offer
The re-openings have helped retailers return to pre-pandemic sales, but have also revealed new consumer trends. While it’s clear that the shopping center has regained its role, with online sales back to more typical levels, a few new trends are taking shape with respect to certain types of consumption. High inflation, digital technologies and the persistence of smart working are, in fact, causing profound changes in shopping frequency and the choices of goods and services purchased inside shopping centers.
Let’s find out more about these issues by asking Roberto Zoia, IGD SIIQ SPA’s Director of Asset Management, Development and Network Management, a few questions.