Two important initiatives, aimed at maximizing the effectiveness of the 2022-2024 Business Plan guidelines, are taking shape
Over the last few weeks IGD has defined an important co-marketing project with Coop Alleanza 3.0 and signed 31 agreements with agencies that will develop omnichannel marketing strategies for the individual shopping centers.
Let’s look closer at the goals of these initiatives in an interview with both Roberto Zoia and Laura Poggi, who in IGD act as Director of Asset Management, Development and Network Management and Director of the Commercial Department, Marketing and CSR, respectively.