The success achieved in terms of traffic rewards the great work done on the marketing of Officine Storiche
The inauguration of Officine Storiche in Livorno on 14 September 2023 marks not only IGD’s completion of the biggest development project in its pipeline, but also the conclusion of the significant work done on marketing aimed at giving life to an ample and complex structure that once housed the city’s historic boatyards. We spoke with Laura Poggi, IGD’s Leasing, Marketing and CSR Director, about the main results achieved recently and the next appointments on the agenda.