Puntadiferro shopping center in Forlì welcomes the first Italian store of Courir, the French sneaker market leader
IGD – Immobiliare Grande Distribuzione SIIQ S.p.A. is pleased to announce a new, important opening in the Puntadiferro shopping center in Forlì: the first store in Italy of the Courir brand, part of the JD Sports group and leader in the sneakers market in France, with more than 360 stores in Europe and the Middle East.
The center is near the Forlì motorway exit on the A14 and close to the local bus stop to Forlì, a position that makes the mall easily accessible, whether you travel by car of by public transport.
Opened in 2011 and acquired by IGD in 2015, Puntadiferro has more than one hundred stores. Throughout 2024, the center’s repositioning strategy brought in a series of new arrivals that confirmed its pivotal role within the local area, with a retail & food offer that sets it apart from other establishments nearby. The opening of Courir further expands the sport & street offer in Puntadiferro, with a wide assortment of sneakers for men, women and children.
The new store extends over a surface of 260 sqm, featuring a sleek and contemporary design, aligned with Courir’s fashion-driven and Parisian-inspired identity. Thoughtfully curated, the space reflects the brand’s unique positioning as the go-to sneaker destination for women, while remaining accessible and inclusive to all. As with every Courir store, this location is fully accessible to people with disabilities and features sustainable, low-energy lighting throughout.
Laura Poggi, Leasing, Digital & Innovation Director of IGD, said: “We are thrilled that Puntadiferro is now one of the main shopping centers in Emilia-Romagna. This result comes after a careful requalification process, to intercept the trends of the retail world and be increasingly in line with the needs of our customers. It is also an honour for us that a unique and successful brand like Courir has chosen our center to open their first store in Italy: we are happy to welcome them to our multifarious network and we wish them the same luck in Italy as they found in France and the rest of Europe”.
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