IGD launches a communication campaign for seven of its shopping centers

IGD announce the launch of its first communication campaign targeting a new image positioning for seven of its quintessential shopping centers in Italy. The main pay-off of the communication campaign, which has a strong focus on emotional engagement, is “I’m possible, the place where everything is possible”. Through the use of compelling graphics, the campaign aims to create a new brand fantasy. A common thread which will connect all the shopping centers and tell a completely new story capable of leading customers along a path that was conceived to surprise and make people dream.

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